Abstract

In this article describes the complex of sales promotion of educational services in the specialty “Management of innovation activity” and proposed plan of decision to boost sales promotion for a new specialty in the Ukrainian education market.

Keywords: innovation management, sales promotion, target consumer groups, educational services, university

Cite as: VBozhkova V. & Timokhina, J. (2011). Development of complex sales promotion of educational services in the specialty «Management of innovation activities». Marketing and Management of Innovations, 41, 75-79. https://doi.org/10.21272/mmi.2011.4.1-09

This work is licensed under a Creative Commons Attribution 4.0 International License

References

1. Prus L. Teoretichni zasadi upravlinnya konkurentospromozhnistyu vishchih navchalnih zakladiv [Elektronniy resurs] / L. Prus. // Visnik TDEU. – 2006. – no 2. – Rezhim dostupu: http://www.library.tane.edu.ua/images/nauk_vydannya/u2Vay9.pdf.
2. Osnovy marketinga /[ Gari Armstrong, Veronika Vong, Filip Kotler, Dzhon Sonders] . – M. : OOO <>, 2010. – 1200 s.
3. Rodionov O.V. Marketing osvitnih poslug VNZ [Elektronniy resurs] / O.V. Rodionov // Visnik Hmelnickogo nacionalnogo universitetu. – 2010. – no 5. – Rezhim dostupu: http://www.nbuv.gov.ua/portal/Soc_Gum/Vchnu_ekon/2010_5_3/46rod.pdf.
4. Bratanich B. Osvitniy marketing u konteksti globalizaciyi [Elektronniy resurs] /.B. Bratanich // Filosofiya osviti. – 2006. – no 3(5). – Rezhim dostupu: www.philosophy.ua/lib/6bratanich-fo-3-5-2006.pdf.
5. Yakimenko I.M. Marketingovi zasadi rozvitku rinku osvitnih poslug [Elektronniy resurs] / I.M. Yakimenko. – Rezhim dostupu: www.nbuv.gov.ua/portal/Soc_Gum/Etp/2008_21/Yakymenko.pdf.
6. Vohmenceva N.V. Teoriya i praktika prodazh [Elektronnyy resurs]: kurs lekciy / N.V. Vohmenceva. – Barnaul : Izd-vo AltGTU, 2004. – 132 s. – Rezhim dostupu: http://izdat.secna.ru/arhiv/ifiles/3110051726/3110051726.pdf.