The considered mechanism of the motivation of the development branded stiletto food enterprise – a producer of the sunflower butter – a result of the marketing studies on example leader Ukrainian market of the butter.
Keywords: brandname style, commodity brands, verbal commodity signs, logotypes, slogans
Cite as: Zvyaginceva, O. (2011). Development of brandname style of food enterprise – producer of sunflower-seed oil. Marketing and Management of Innovations, 42, 83-88. https://doi.org/10.21272/mmi.2011.4.2-10