Abstract

In the article the research of marketing strategies in anti-recessionary management essence is conducted, their features and an application condition in system of anti-recessionary management are defined, classification signs are analyzed and generated.

Keywords: marketing anti-recessionary strategy, mechanism of marketing anti-recessionary management, marketing tools, crisis phenomena

Cite as: Melnyk, Yu. (2011). Marketing strategies in anti-recessionary management: classification signs and application conditions. Marketing and Management of Innovations, 42, 105-110. https://doi.org/10.21272/mmi.2011.4.2-13

This work is licensed under a Creative Commons Attribution 4.0 International License

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