Abstract

This article describes the main types of 3D-advertisement, the differences among themselves, advantages, and efficiency that they brings.

Keywords: 3D-advertisement, stereoproducts, varioproducts, dynamic advertising images, 3D POS-materials, 3D-proections on buildings, 4D-advertisement

Cite as: Pugachova O. & Kovalchuk, S. (2011). Using an innovative approach in 3D-advertising. Marketing and Management of Innovations, 42, 118-123. https://doi.org/10.21272/mmi.2011.4.2-15

This work is licensed under a Creative Commons Attribution 4.0 International License

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