Abstract

The article is dedicated to research of the socially oriented marketing communications complex, determination of reasons of subzero efficiency of such actions in Ukraine and study of foreign experience that can be used in home practice.

Keywords: socially oriented marketing communications, social advertisement, efficiency

Cite as: Mitsurа О. & Provozion, Yu. (2011). Experience of use of the socially oriented marketing communications complex in Ukraine and world. Marketing and Management of Innovations, 42, 147-154. https://doi.org/10.21272/mmi.2011.4.2-20

This work is licensed under a Creative Commons Attribution 4.0 International License

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