The aim of the article. The main purpose of this paper is to analyze the reasons for the lack of creative thinking among specialists, possible ways of its development, using one integrated methodology rather than many currently existing approaches. The results of the analysis. The authors investigated existing creativity development methods of staff and made an integrated plan, adapted to the specifics of Ukrainian enterprises. Three steps to stimulate creativity are proposed. First stage. Organization`s development evaluation. It is necessary for understanding what the workers do in the company, the opportunity to develop creativity, what leadership style is in this organization today. Thus, the characteristics of the company can determine which of the six types of companies through the spiral dynamics it belongs. Second stage. Appropriate atmosphere creating. When you know what is happening in the company, you can begin the change. It is known that you need a special atmosphere for ideas appearing. Creative director assumes the creation of such atmosphere and its support. There are six factors that contribute to the creative atmosphere in the company. Third stage. Work motivation. Creative relation to certain activities consists of three elements: competence, ability and flexibility to non-standard thinking. Manager can influence first two components, but this is the way of great investments and much time. Measures aimed at increasing internal motivation provide greater effect. For it manager has four levels: 1) tasks complexity; 2) freedom degree; 3) group work; 4) level of incentives and the way of organizational support. In this study the authors found that for development and promotion of creative thinking among staff, a manager has to give them freedom to act, to stimulate their work by clarifying the ultimate goal and the importance of its implementation. He should encourage the formation of creative solutions. Creative manager should: create an atmosphere of openness and collaboration, in which subordinates can stimulate each other through better awareness; stimulate with material instruments; take into account individual differences, providing depth assessment of the unique traits of each individual, its strengths and weaknesses; provide people with stimulating work, which evokes a sense of personal and professional growth; ensure subordinates by projects and tasks that cause feelings of fullness and completeness. Conclusions and directions of further researches.Thus, managers can encourage creativity of their subordinates using various methods. For good results it should develop a system of staff motivation and creativity. The reward for such efforts is truly innovative company where creative approach to business is the rule but not exception.
Keywords: creative management, creative personnel, development of creativity, factors for promotion creative environment, spiral dynamics
Cite as: Bashuk T. & Khizhnyak, M. (2013). Promotion and development of creativity among staff. Marketing and Management of Innovations, 1, 150-160. https://doi.org/10.21272/mmi.2013.1-13