The aim of the article is making a model concerning the formation of «consumer-enterprise-partner» system structure, effect from their interaction and the budget formation of informational cooperation of enterprise with partners and consumers, in the context of which a complex of economic and mathematical models will be offered concerning determination of enterprise, partners, consumers cooperation taking into account the competitive conditions and budget formation of the enterprise communications in the context of «consumer-enterprise-partner» system. The results of the analysis. On the basis of developed and theoretically grounded concept of strategic management of enterprise marketing activity development, the unique feature of which is the usage of synergetical paradigm principles and taking into account the interactions that appear in the process of enterprise, it’s partners and consumers cooperation it was proved the utility of combination consumer, enterprise and partner into a system. It was defined that «consumer-enterprise-partner» system meets the requirements of system analysis and provides the receiving of synergetical effect and transferring of management at the enterprise to a new level of proactive management, which creates the competitive advantages for a long period in terms of dynamic environment. Conclusions and directions of futher researches. There was developed a complex of economic and mathematical models formation of «consumer-enterprise-partner» system structure, was defined the effect from their functioning and the budget formation of informational cooperation taking into account the offered classification of expenses (on additional features:orientation, business partners appeal and readiness of the consumer, type of field) that will allow enterprises the make models of «consumer-enterprise-partner» system connections for effective and appropriate informational cooperation. The results of its application that have been tested at 40 machine-building enterprises confirm its practical significance.
Keywords: complex of economic and mathematical models, «consumer-enterprise-partner» system, effect from functioning, budget of informational cooperation
Cite as: Raiko, D. (2013). Simulation of formation of system «consumer – company – partner», the effect from its interaction and budget of information interaction . Marketing and Management of Innovations, 1, 34-44. https://doi.org/10.21272/mmi.2013.1-02