The aim of the article. The purpose of the article is proposing methods for determining the components of vectors integral indicator of eco-economic activity of the cluster structure. The results of the analysis. The article offers the author’s definition of the cluster of environmental and economic activity. Innovative cluster of ecological and economic activity in the development of the region (ICEEA) is a form of interaction that connects businesses and organizations of different forms, which are oriented in their work on ecobalanced management decisions on an innovative basis for sustainable development. Advantages ICEEA is to produce competitive environmental products, to increase the export potential of the region, increasing the share of high technology and knowledge-intensive sectors of the economy, reducing demand for primary resources, the developing of «green» business and, as a consequence – to increase the investment attractiveness of the region. For the ecological and economic evaluation of the enterprises activity within the cluster structure prompted the concept of «level of environmental and economic activity cluster». The level of environmental and economic activity cluster refers to the degree of investment attractiveness of the region at different stages of cluster operation taking into account environmental, social, economic and environmental and economic factors. The sequence of ecological and economic evaluation of processes in the enterprises to determine the level of environmental and economic activity takes place in 13 stages. The article describes the key aspects of innovative regional development, namely clustering. The emphasis is on the mathematical evaluation model of ecological-economic activity in cluster formation and determination of integral indicator vectors of ecological and economic activity. The mathematical evaluation model of ecological-economic activity of cluster consists of four vectors: social, economic, environmental, and ecological and economic. Conclusions and directions of further researches. Proposed method of calculating the ecological and economic cluster merger activity takes into account all areas covered by the effect of enterprises clustering that enables you to accurately determine the effect of the enterprises’ entry to cluster structure. Determining the level of eco-economic activity of enterprises in the region increases their attractiveness. Developed after determining the level of eco-economic activity recommendations to eliminate weak sides of the enterprise should be priorities of companies management.
Keywords: cluster, innovation, development, cluster structure, region, activity, vector
Cite as: Gimpel, V. (2013). Mechanism for determining the ecology-economic activity of cluster structure. Marketing and Management of Innovations, 1, 285-292. https://doi.org/10.21272/mmi.2013.1-27