Article focuses on integration of different views on personality structure, which comprises the type of person, the type of character and several types of intelligence. The paper shows practical application of the concept. Graduates who seek to realize their career must comply with the activities of his personality type, the type of character and the dominant type of intelligence. The aim of the article. The aim of the article is to offer the variant of integrating various psychological doctrines. This variant must have higher convergence of expected and actual behavior of selected groups than any of the local concepts. Personal balanced scorecard based on the innovative model of personality structure is building in the article. Practical work was carried out by the authors on the two groups of students. The main condition for the practical work was the fact that students do not impose something. The results of the analysis. We defined that personality structure is a complex concept. It is important to combine different views on the structure of individual and to include various aspects. From the analysis of other authors’ works we found out that BSC idea is to balance system performance in four groups. The first group includes traditional financial performance. The second group describes external environment of the company and its relationship with customers. The third group describes internal processes of the enterprise. The fourth group allows us to describe the company’s ability to learn and grow. Conclusions and directions of further researches. The focus of interest is mainly determined by the type of personality. However, the selection should be such that: consistent hierarchy of motives at this age; trends of economy in general and in the chosen industry in particular; supported by appropriate kind of intelligence; absorbed all of the recommended activity profiles as private.
Keywords: personality, psycho, motives, testing, innovative activity management
Cite as: Polozov A. & Skorykh, S. (2013). Individual balanced scorecard based on innovative models of personality structure. Marketing and Management of Innovations, 2, 119-129. https://doi.org/10.21272/mmi.2013.2-10