The aim of the article. The aim of the article is to develop methodological approaches to environmental assessments and enterprise competitiveness. The results of the analysis. Ensuring environmental competitiveness of producers and their products should be based on the creation of conditions for access to restricted environmentally friendly natural resources as factors of production. Environmentally friendly products may not be carried out under conditions of companies that pollute the environment. Environmental competitiveness of producers is provided based on two of its constituent factors. First – it’s impact on the environment: the value of economic – environmental damage inflicted terms of air emissions, discharges into water, waste disposal in water and land facilities, depletion of all natural resources in the process of extraction and application economic-environmental damage to the environment in the extraction of natural resources. The second factor is the production of environmentally viable products. Environmental competitiveness of goods is determined by environmental parameters as a commodity and its price are acceptable to consumers and appropriate to the effective demand for certain markets in certain time periods. An important condition for the formation of the competitive nature of the process is the qualitative state factors of production, which, in turn, depends on the environmental component – condition, performance, environment, sustainability of natural resource base of the national economy. To environmental performance include: level (content) contaminants in combustion engines of vehicles, equipment, machinery, facilities, the probability of harmful particles, gases emissions during storage, transportation, use or consumption of goods; radioactivity of the final product and others. Methods of assessing the environmental performance of the enterprise should consist of the following steps: Gathering and analyzing baseline information used to assess the actual absolute indicators of specific environmental areas of the company and the process of nature. Calculation of actual partial indicators (relative and specific) on the basis of absolute performance and actual formation of standard indicators. Determination of the ratio of actual performance with standard private values. Definition of general indicators and integral indicator of environmental competitiveness. The method of environmental assessment will allow businesses to create and accumulate knowledge base, identify «hot spots» in the organization and management of natural resources in the enterprise and its level of environmental safety, competitiveness and environmental component to attractiveness. Conclusions and directions of further researches. Expounded in the methodological approaches to the assessment of ecological competitiveness of the goods and companies – both producers creates information field in the implementation of measures for environmental decision-making on the implementation of planned economic and business activities in the preparation of forecasts of socio-economic development and the implementation of state environmental supervision. Further study investigated in the problem should be aimed at developing precise algorithms for calculating the environmental competitiveness of goods (including industrial, consumer and other classes), and environmental competitiveness of enterprises.
Keywords: environmental policy, environmental-economic assessment, environmental image, enterprises` competitiveness, cleaner level production, environmental condition
Cite as: Harichkov S. & Averihina, T. (2013). Current methodological approaches to determining the environmental competitiveness of products and manufacturers. Marketing and Management of Innovations, 3, 272-279. https://doi.org/10.21272/mmi.2013.3-24