The aim of the article. The article is devoted to the definition of the content of interaction between attractiveness producer and its recipients through the prism of general and derived management principles. Actuality of this article is caused by the formation of long-term relationships between business subjects. The main aim of these relationships is attracting and using of resources to further joint production and benefits distribution from these activities. Formation of such long-term relationships in condition of high competitiveness is one of the urgent problems of modern enterprises. In this regard, the traditional management principles are supplemented by the principles of the interaction and attractiveness managing. The purpose of the article is further improving of management principles through the establishment of specific management principles of the interaction between market attractiveness producer and its recipients. The results of the analysis. Management principles are the statements of fundamental truth based on logic which provides guidelines for managerial decision making and actions. The research of classic, general and structural management principles is conducted in the article. The possibility and necessity of ascertainment of the derivative management principles of interaction between subjects of market environment is noted. Derivative management principles reflect the content of the specialized management activity on forming of enterprise attractiveness. The analysis of existing management principles of different objects is conducted. It is established that as a basis for systematization of management principles scientists use different management features, such as socio-political principles, principles of management culture and state-administrative activity, socio-political, structural, scientific, legal, personnel and organizational basis. Results of research of management principles and management interaction proved the similarities between the majorities of the considered principles. This fact gives an opportunity to formulate the basic management principles of interaction between attractiveness producer and its recipients. Such principles are proposed to subdivide into two large mega groups: principles of cognitive activity or general science, which have their own peculiarities, but generally not differ from the principles of knowledge in any other sphere of science; principles of the implementation of practical management activities. Principles that are essentially different from principles in other areas. Conclusions and directions of further researches. Proposed principles are comprehensive and cover a lot of aspects of enterprises’ management interaction. Specific management principles of interaction between attractiveness producer and its recipients should not contradict classical, general and structural principles, but on the contrary, they should contribute to the strengthening of management unity.
Keywords: attractiveness, principle, enterprise, interaction, interest, management
Cite as: Sviridova, O. (2013). Management principles of the interaction between market attractiveness producer and its recipients. Marketing and Management of Innovations, 3, 45-52. https://doi.org/10.21272/mmi.2013.3-04