The aim of the article. The article is dedicated to the formation of innovation policy of enterprises in all sectors of agriculture. The author pays attention to the tactical and strategic aspects of research innovation development and innovation activity implementation. The results of the analysis. Innovation is considered as an economic category, which reflects the aggregate change in technology, some processes, management, staff and the ways to achieve these changes leading to the innovations` introduction. The article focuses on the concept of the innovation process and innovation activity. The innovation process is considered as the process of scientific knowledge converting into innovation and innovative activity – as specially organized interaction of individuals and groups. The aim of it is to create conditions for successful course of innovation processes. Innovation activity is considered in the context of the labor collective activity. The aim of it is to provide the evidence of scientific and technological ideas and inventions (innovations) to the result, suitable for practical application and implementation on the market to meet the needs of society in goods or services. Applied problems of agricultural production development in the context of solving complex technical and technological problems of economic agents and the development innovation market in agriculture are considered. Innovation activity of agro-industrial enterprises consists in formation and implementation of focused innovation policy, the goal of which is to promote accumulation and development of innovative potential. Innovation development policy of agro-industrial enterprises should cover a range of tasks and activities, the implementation of which will contribute to formation of movement channels food products to end users. It is noted that innovative activity of agro-industrial enterprises has different risks that are determined by combined influence of external environment factors and internal factors. In terms of tactical aspect innovation activity should be aimed at providing the product quality which is relevant to standards and requirements, at the production improvement through the application of new technologies and the use the productive elements of technical and technological base that conduces to formation and development of enterprise`s potential. In terms of strategic aspect innovation policy aims to processing the perspective programs that will ensure the strengthening of competitive positions on the market and its survival in specified period. Conclusions and directions of further researches. Agro-industrial enterprises carrying out innovative processes have to realize that their purpose is to solve current or strategic problems. Thus, the need for innovation to solve the current problem is due to non-compliance of the economic state to market requirements and finding the solutions to those problems that hinder the ongoing development of enterprise and result indicators stabilization. Practical solution of this problem is extremely problematic because innovation is always needs additional funds, and the state economic activity leads to the inability to attract them that explains the significant technical and technological backwardness of the actors various areas of agro-industrial complex from similar enterprises in Europe and the world and cannot create a competitive advantages of products or services. A lot of innovation processes for agro-industrial enterprises have technical character and involve the application of new high productive systems and mechanisms and related technologies in economic activities. An innovative way of development is considered as foundation of social stability in society, strengthening social orientation of economic development.
Keywords: innovation, innovation activity, innovation policy, organizational and economic relations, enterprise potential, entities of agro-industrial complex
JEL Classification: M11, O29, Q18.
Cite as: Berezinа, L. (2013). Innovation policy of agricultural enterprises: tactical and strategic aspects. Marketing and Management of Innovations, 4, 122-132. https://doi.org/10.21272/mmi.2013.4-11