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Authors: Pages: 146-152 Language: English DOI: https://doi.org/10.21272/mmi.2014.4-17
Abstract The aim of the article. The article is about significance of innovations and innovative process. It is investigated that the development of the innovative activity acquires a great importance for management innovations at the enterprise; the pre-conditions of the innovative are determined and the innovative implementation to the telecommunication market are studied. The role of the digital television as a new type of broadcasting technology, where the transmission, processing and storage of television signal takes place in a digital form and the actuality of innovative introduction in the telecommunication market is proved. The article provides analyses of advantages of digital technology over the analogue one. It is proved that due to active innovative activity the achievement of the commercial success of the organization is possible. The results of the analysis. Nowadays the effectiveness of innovation is the foundation of economic growth as an individual enterprise or industry, as a region or country as a whole. The very they allow the enterprise to realize significant benefits in a competitive environment and take a dominant position in its niche by creating a new product, implementation of technical process or economic and organizational techniques to improve production, improve the quality of use and living standards. That is to say, the biggest commercial successes are achieved by economic entities operating on the principles of innovation. Ensuring of a steady stream of innovations into production, their implementation is the most important function of management of most native companies. Ukraine, having signed the agreement in 2006, of member states of the International Telecommunication Union «Geneva 2006», has committed itself the introduction of digital terrestrial broadcasting. The transition to digital terrestrial broadcasting is a logical part of the scientific and technological progress and also is a result of the international obligations of Ukraine, according to which the state must make the transition from analogue to digital broadcasting already on 1 January 2015. For adapting of the current Digital reception for TVs the viewers shall buy set-top box (receiver or teletuner). Digital terrestrial television has the following advantages over analogue one: – the possibility of receiving to the usual indoor antenna in the difficult conditions of city development; – much better image quality; – high-quality sound; – large number of channels which are taken off the air, as well as additional features such as: multilingual support, Electronic Program Guide on the TV and so on. Conclusions and directions of further researches. Digital TV appears progressively in our lives, replacing analogue one. High quality of pictures, high-quaility signal are just what in recent years lacked ordinary people. However, at the moment, there are certain issues without solution of which Ukraine’s transition to digital TV broadcasting can cause some problems with access of viewers to television information after turning off of the analogue transmitters, and in the further fate of broadcasters who having current analogue licenses will be deprived of the right to broadcast. Therefore, it is advisable to define the problem of further implementation and development of digital television technology as a standard of high-definition television. Keywords: innovations, innovative process, competitiveness, telecommunications, digital and analog television JEL Classification: M31, O44. Cite as: Serzhuk, A. & Kozlova, I. (2014). Innovations in television field: transition to the digital television. Marketing and Management of Innovations, 4, 146-152. https://doi.org/10.21272/mmi.2014.4-17
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