The aim of the article. The purpose of the article is to form authoring management concept to competitive dynamics retailers; to improve analytical and diagnostic tools for researching of the level of competitive retailers dynamics based on statistical analysis of parameters of development and improvement of the optimization procedure predicting changes in competitive positions. The results of the analysis. The author studies the dynamics of competition using the proposed architectural approach to the conception of competitive dynamics, which is based on theoretical assumptions of dynamic approach to the study of competition to ensure long-term competitive advantages and formation of a system of measures of network development; author provides a synthesis of diagnostic, management and optimization procedures that form the basis for making appropriate strategic decisions. Studying of the system of properties and characteristics of retail resellers allows filling existing gaps in the theory and practice of diagnosing problems of retail development, to identify stages and parameters of retail intermediaries which are fundamentally different in format and scope of activity. The analytical procedures in assessing the effectiveness of retail through the use of integrated assessment of trade in a particular region reflect functional relationships among retailers. Conclusions and directions of further researches. Thus, according to the research results one investigates in the theoretical level the concept to control retail dealing enterprise competitive dynamics, which systematically includes three constituents: structural study of the competition in the retail dealing, investigation of the retail dealing competitiveness concerning dynamic estimation methods and competitive behavior modeling of the net and local market operators. Together they create base to form and keep the competitive advantages in the long-term perspective. The analytical instruments use concerning competitive dynamics is based on the integral factor of the retail dealing development in the region, using microdiagnostic research principles and practice. Due to the proper calculations one can form analytical ground to study competitive dynamics level in terms of several clusters in the retail dealing enterprises in the region, taking into account format, specialization, etc. The system of the optimization procedures concerning enterprises competitive dynamics modeling in the retail dealing is suggested on the bases of fractal analysis. It acts taking into consideration competitive advantages forming terms, competitive process character and operator’s competitive behavior specific in the net format competition in the retail dealing. Modeling procedures include ranking of the objects with competitive position (statics) consideration, fractal time series generation of the competitive positions change, competition impact and participants’ competitive behavior (dynamics). The further orientation of the research is to reveal and develop market subjects’ competitive advantages, fixing the dynamic constituent in the base of analytical and diagnostic procedures. It is the ground for further profound research in the competition theory, competition fractal theory and market competitive dynamics theory.
Keywords: competitive dynamic, retail dealing, competitive behavior, competitive position, fractal analysis, potential of net development
JEL Classification: C61, D21, L19.
Cite as: Zagornaya, T. (2014). Analytical and mathematical instruments of the competitive dynamic diagnostics in the retail dealing. Marketing and Management of Innovations, 4, 20-29. https://doi.org/10.21272/mmi.2014.4-02
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