Volume 6 Issue 2 Volume 6 Issue 2, 2015 published on June 30, 2015 S.M. Illiashenko Innovative process rational choice grounding in organization Pages: 11-20O.F. Gryshchenko The marketing innovative decisions justification based on the diagnosis of management problem areas Pages: 21-35О.S. Gorbaniuk, W.T. Razmus, K.S. Kawa, O.V. Mykhaylych The methodological basis of the assessment of politicians’ perceived personality traits Pages: 36-47A.S. Teletov, T.Ye. Ivanova The advertising and children’s audience Pages: 48-64L.Yu. Saher The methodic approach to the diagnostics of internal communications at the industrial enterprise Pages: 65-75I.V. Burych Organizational and economic bases of investment and innovative projects selection for sustainable development of the region Pages: 76-87O.V. Yusupova Sales promotion effect: concepts and terminology Pages: 88-96V.I. Dubnytsky, O.V. Ovcharenko Innovation-marketing enterprise development of innovation-market orientation: basic principles and modelling aspects Pages: 97-107N.G .Kalyuzhna Adequacy as an integral characteristic of management information quality: theoretical background Pages: 108-120E.V. Krykavskyy, Z. Patora-Wysocka Porter’s value chain (construction, deconstruction, reconstruction) and values management Pages: 121-133S.A. Tulchinska Functioning of the students business-incubators on the base of leading Ukrainian universities Pages: 134-143A.P. Kosenko Research of the problems of Ukrainian intellectual and innovative technologies market and development of the ways of their solving Pages: 144-158Yu.S. Shypulina, N.S. Illiashenko Optimization of the enterprise’s innovative culture level from the standpoint of ensuring its economic security Pages: 159-169L.V. Zharova, N.V. Eremeeva Comparative analysis of eu membership candidate countries legal economic framework (Ukraine, Georgia, Moldova) Pages: 170-181S.V. Kniaz, V.V. Kosovska Enterprise’s transfer system functions justification based on the analysis of main resources Pages: 182-192S.O. Savchenko The impact of macroeconomic factors on the fluctuation of economic processes Pages: 193-200I.Z. Storonyanska, N.M. Popadynets The impact of import on the development of Ukrainian domestic market Pages: 201-209N.V. Korzh Generalized evaluation of the effectiveness of corporate capital usage: qualitative structural changes Pages: 210-220N.V. Yazvinska, A.A. Baranovska The features of product positioning for the Ukrainian solar energy Pages: 221-233N.V. Gaidabrus Key aspects of logistics services audit Pages: 234-242Ye.V. Mishenin, N.V. Degtyar Economics of ecosystem services: theoretical and methodological foundations Pages: 243-257I.M. Sotnyk, O.S. Goncharenko Formation of ecology and economic mechanism of dematerialization at the enterprise Pages: 258-266N.V. Kotenko, T.O. Illyashenko Fiscal decentralization and the challenges of public ecological services delivery Pages: 267-278