The aim of the article. The aim of this article is to analyze the tendencies in the main indicators of business activity in the machine-building industry of Ukraine, and to systemize the factors (such as use of fixed assets, resources, liquid assets, human resources, innovations, investment processes, information technology, marketing activities, consumer feedback). Those factors comprehensively take into account all facets of an enterprise’s activity, reflect the interests of the shareholders, staff, consumers, partners, do not contradict the interests of the enterprise, the region and the state, immediately corresponds to previously neglected features of the enterprise development from the viewpoint of marketing. Marketing is the basis that connects the subjects, provides information interaction, resolute conflicts that arise in the enterprise dealings with its most important stakeholders, which are partners and consumers. The results of the analysis. To develop proposals on the influence of various factors on the development of industrial enterprises (in particular, its marketing activities), it is helpful to analyze the specific features of the machine-building enterprise day to day activities in Ukraine. In this research we’ve analyzed 40 Ukrainian industrial enterprises from different regions of the country. These companies represent different sectors of the industry. They mostly specialize in energy, transport, agricultural and electrical machine- and instrument-building. To evaluate the influence of factors we conducted a survey among the managers of industrial enterprises and selected the following groups of factors: use of fixed assets, material assets, financial (liquid) assets, human resources, innovations, investment processes, information technology, marketing activity, consumer feedback. We analyzed these data using regression methods (including the method of partial least squares) and identified the relationship and influence of such factors as the level of the production organization and resource usage, level of marketing activity and level of distribution and consumption of the products on the indicators of the enterprise’s economic effectiveness. In this way we identified factors that influence the development of the enterprise and facilitate its success with the support of marketing in three groups: 1) the first group reflects the tendencies of the enterprise’s development and its investment attractiveness; 2) the second group is the enterprise’s resource capabilities, which is defined by the availability of tangible and financial assets; 3) the third group is the enterprise’s competiveness. Conclusions and directions for further research. The results presented in the article demonstrate sufficiently high accuracy in representing existing functional connections among the selected factors and dependent variables. Such review wil help to provide more complete, representative and objective data that will form a basis for recommendations development. It is possible to do using mathematical models on economics, models that characterize the interconnections between the enterprises business results and factors of its marketing activity.
Keywords: development, industrial enterprise, marketing activity, factors, mathematical models in economics
JEL Classification: М31, L20.
Cite as: Raiko D. & Tseytlin, L. (2015). Factors which influence on the development of the enterprise. Marketing and Management of Innovations, 3, 149-159. https://doi.org/10.21272/mmi.2015.3-13