The aim of the article. The aim of the article is investigation of the theoretical and applied features of environmental investment at the domestic level for improvement of the definitions and theoretical approaches to expanding directions of environmental investments. The results of analysis. In the article it is considered the relevance and preconditions of the domestic system of environmental investment. The author proved that out of sight it is the improvement of the conceptual apparatus to update a preventive nature of environmental investments. Also it is undoubtedly important the formation of an effective system of motivation an ecological investment. It was investigated the basic approaches to the definition of environmental investment in the context of effect which will be accompanied the implementation of relevant investment activities. In order to promote the implementation of environmental investment mechanism it is outlined system features (characteristics) of environmental investment. Basing on critical analysis of scientific research it is generalized theoretical approaches to environmental investment components of the mechanism by the following areas: by peculiarities, by investment objects, by the type of environmental investment, by the purposes of environmental investments. Basing on theoretical and methodical approaches it is systematized and separated environmental investments in the relevant areas of environmental investment. These areas are characterized by production technology, quality production, production organization, personnel, innovation activity, technology processing (recycling) waste, ecological audit. It is emphasized that the object of environmental investment could be a system of management of the company (nanoeconomy) including implementing or improving an environmental management system. The author pays attention to the approaches to the formation of motivation system of environmental investment which include financial components and quality parameters such as reputation of investors company, the pressure which accomplished by mass media, politics or public. Another possible motivation for carrying out of green investment could be the responsibility before planet and society. It is evident that environmental investments allow any company to reduce its environmental payments and improve its image in the market through the production of pure products environmentally and introduction of resource-saving technologies. It is worked out the advantages (effects) of the system realization and usage with the view of substantiation of expediency of green investment, which considers economic, social, environmental and political benefits (effects). Conclusions and directions of further researches. Consequently for transition on the new level of any economic system development needs investment in the sphere of the environmental management and cost-effective use of resources. In that context Ukraine should distinctly define the priorities of the development and choose the strategies of the investment-driven development with the purpose of attraction green foreign investment for creation advantageous climate for domestic investors. The main prospects for future research in this area are in developing and improving the theoretical and practical approaches and mechanisms for implementation ecological investment in economic activity.
Keywords: greening, green investments, investment climate, effect, motivation of investment activity, environmental image
JEL Classification: G32, Q57.
Cite as: Chygryn O. & Krasniak, V. (2015). Theoretical and applied aspects of the development of environmental investment in Ukraine. Marketing and Management of Innovations, 3, 226-234. https://doi.org/10.21272/mmi.2015.3-20
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