Volume 6 Issue 4 Volume 6 Issue 4, 2015 published on December 30, 2015 P.G. Pererva, M.Y. Gliznutsa Benchmarking as a method of assessment of region’s intellectual potential Pages: 11-19N.V. Kotenko, S.G. Serdiuk, A.V. Saltykova Marketing management tools of funding and promotion services of non-governmental organizations Pages: 20-33V.V. Bozhkova, A.S. Chykalova Stickers as effective means of advertising Pages: 34-40V.V. Ivanova The methodology of pricing management at tourism enterprises Pages: 41-48А.S. Тelеtov, S.G. Теlеtоvа The peculiarity of speech influense of the advertising texts Pages: 49-58T.M. Borysova Vectors of marketing implementation into domestic practice of non-profit entities Pages: 59-67E.N. Ivanova Complex approach to the organization of external information flows of tourism enterprises Pages: 68-75Yu.M. Melnyk, D.V. Korinсhenko Analysis of practical use of modern internet technology as a mean of marketing communications in the field of B2B and B2C Pages: 76-86O.V. Gerasimenko The marketing concept of customer value of hospitality service Pages: 87-94A.M. Savchuk Sources of information for dataware of strategic marketing Pages: 95-104Eu.V. Mishenin, I.I. Koblianska Organizational and economic bases of logistic approach usage in the management of national education system Pages: 105-116O.Yu. Popova, S.V. Коvеrhа, O.E. Borisenko, V.Yu. Kuznetsov Problems and prospects of management for effective ensuring the water resources in the economic activities of industrial enterprises Pages: 117-126A. Najafi, N. Alavi, M. Shami Customer’s expectations in Iranian exclusive industry Pages: 127-153K.O. Sichkarenko Development of new substances and materials in the world and in Ukraine Pages: 154-162Ya.І. Kologryvov Innovative development of power engineering enterprises based on cyclically oriented foresight and SWOT-analysis Pages: 163-174A. Brzozowska, D. Bubel, A. Kalinichenko Communication management in the aspect of the food industry Pages: 175-186G.T. Piatnytska Classification of clusters in the system of information support of the clustering strategy Pages: 187-208Ie.O. Golysheva, O.F. Gryshсhenko Organizational-economic mechanism of enterprise’s customer capital management Pages: 209-223V. Machnáček, W. Strielkowski, A. Shishkin, Yu. Bilan Determinants of innovations and competitiveness in the European Union Pages: 224-232L.G. Melnyk Ecological and economic features of «spaceship Earth», or Horizons of the third Industrial Revolution and «Green» Economy Pages: 233-244O.V. Prokopenko, V.Yu. Shkola, M.D. Domashenko, M.O. Prokopenko Conceptual grounds to form motivational constituent of the international ecological policy Pages: 245-259O.O. Dyma Role of the intermediary in implementation of the principles of sustainable development Pages: 260-275