Volume 7 Issue 1 Volume 7 Issue 1, 2016 published on March 30, 2016 S.M. Illiashenko, N.S. Illiashenko Opportunities and threats of the fourth industrial revolution and their reflection in the selection of innovative growth strategies Pages: 11-21D.V. Raiko, L.M. Tseytlin Marketing support for customer appeal of industrial goods Pages: 22-31M.Z.Ye. Salem, M. Cermelli An experiment on brand loyalty among mobile phone users in the basque region of Spain Pages: 32-47M. Akbari, M.A. Abdolvand, F. Ghaffari The impacts of situational factors on consumer misbehaviour in service outlets (on the example of Iranian chain stores) Pages: 48-56S.M. Jafari, Gh. Jandaghi, H. Taghavi Factors influencing the intention to accept advertising in mobile social networks Pages: 57-72K.M. Kraus Venture investment of marketing management of small trade enterprises: conditions and sources Pages: 73-83G.V. Okhrimenko The implementation of benchmarking process in marketing education services by Ukrainian universities Pages: 84-93O.V. Yusupova Monetary sales promotion of non-food products by retail chains in Ukraine Pages: 94-105У.M. Petrovych, V.Z. Borbulevych Modernization of industrial enterprises and innovative implementation Pages: 106-116К.О. Boiarynova Methodical frameworks for evaluation of financial and investment component of functionality of innovation-oriented enterprise belonged to machinery industry Pages: 117-125N.I. Sytnik Development of knowledge management infrastructure in organization Pages: 126-136F. Mohammadi, A. Najafi Effect of total quality management and knowledge management on providing services at the manufacturing and service companies Pages: 137-143S.V. Коvеrhа Models and methods of decision-making in the management of industrial enterprises’ balanced development Pages: 144-156S.E. Sardak The life cycle of social and economic systems Pages: 157-169O.I. Davydov Problems and prospects of the application of the enterprise value-based management concept in Ukraine Pages: 170-182Yu.S. Shypulina, O.F. Gryshchenko, V.O. Bilenko The international and national university rankings as an constituent of university`s competitiveness Pages: 183-195N.Ie. Tomczewska-Popowycz Adaptation of sentimental (ethnic) tourism on tourist route «Golden Horseshoe» for tourist flows from Poland Pages: 196-205Ja. Hájek, F. Hoeschle, Yu. Bilan, W. Strielkowski Economic performance and convergence in the Eurozone Pages: 206-223L.V. Zharova, N.V. Eremeeva Sustainable development assessment through indicators evolving Pages: 224-235Ie.V. Khlobystov, I.V. Segeda, A.I. Podolska Potential environmental conflicts in the area of the energy component of natural resource complex Pages: 236-246