Volume 7 Issue 2 Volume 7 Issue 2, 2016 published on June 30, 2016 J. Kramoliš The attitude of Czech companies towards design – comparative study of 2012 and 2014 Pages: 11-21M.V. Moklyak, Yu.M. Popova, R.V. Shinkarenko Brand as the main marketing direction of enterprises activity Pages: 22-30V.V. Ivanova Asymmetry of information and its features in the tourist market Pages: 31-38Ye.V. Krykavskyi, O.M. Stets Modern internet technologies in market promotion of dairy products and milk Pages: 39-48S. Urbonavicius, V. Dikcius, J. Reardon Credibility of a salesperson in retailing: judgments on the basis of their demographic parameters Pages: 49-58S.Gh. Bashi, K.H. Hanzaee, H. Nikoumaram The effect of service contact personnel attributes on customer satisfaction and purchase intention Pages: 59-72O.A. Bilovodska, O.F. Gryshchenko, L.O. Syhyda Development of the enterprise distribution system taking into account the regional logistics potential Pages: 73-79V. Vavrečka, Ji. Mezuláník Marketing communications in tourism – trends and reality Pages: 80-93A. Khanlari, N. Hajiheydari, M. Farhang The impact of social media based brand communities on brand trust in tourism industry Pages: 94-107L.M. Taraniuk, K.V. Taraniuk, V.Yu. Shimko, T.V. Marchenko Organizational and economic aspects of benchmarking innovative products at the automobile industry enterprises Pages: 108-116S.M. Tkach Macrolevel factors of influence on industry competitiveness of Ukrainian regions Pages: 117-128A.B. Boychuk Evaluation of innovative capacity of the enterprise in terms of the engineering area Pages: 129-143N.G. Kalyuzhna Model for estimation of enterprise management system potential: description and study Pages: 144-155O.I. Karyy, Ya.V. Panas Preconditions for volunteers’ participation in social and economic development of communities Pages: 156-169O.Ye. Kuzmin, O.S. Skybinskyi, O.Z.Ugolkova Crowdfunding: essence, value and typology Pages: 170-180O.V. Prokopenko, K.K. Zięba, S.M. Olma Efficient and effective management of knowledge of seniors as an element of organization development Pages: 181-187V.P. Khorolskyi, L.P. Rybalko, O.V. Khorolska Intellectual management system of corporate enterprise with use of the balanced scorecard Pages: 188-202V.A. Falovych Establishment of responsible supply chain: processes standardization Pages: 203-214F. Mohsenidoust, Z. Amini Sabegh Studying the role of marketing mix on performance of leasing service providers firms (case: Ghadir leasing company) Pages: 215-221V.G. Boronos, O.V. Shkarupa, M.G. Konovalov Ecological modernization of management of municipal solid waste in Ukraine on the basis of the experience of the EU and Norway Pages: 222-234V.Yu. Shkola, M.D. Domashenko, A.V. Kuchmiyov, K.S. Novak Fundamentals of Ukrainian land fund management Pages: 235-245