Abstract

This study investigated the public perception of radio political programs of Globe FM and Bauchi Radio Corporation (BRC). The stations were owned by Federal and State governments respectively. The research method used in this study was a survey while the questionnaire was the instrument of data collection. The sample size was 384 respondents selected from Bauchi and Yobe States using a Creative Research Systems online sample size calculator by Wimmer and Dominick. The sampling technique was multistage. The results of this study found out that the respondents were exposed to political programs from Globe FM than they were to those from BRC. Further findings showed that the respondents perceived political programs from both Globe and BRC as very informative. Based on the result of this study, the researchers conclude that Globe FM was perceived to have done better than BRC in the area of political programs and recommends, among others, that radio political programs should provide sufficient information on the candidates’ that can guide the public in their political decisions. The basic contribution of this study is that it has provided more understanding of public perceptions of radio political programmes. This understanding will provide a better insight into conception, design, planning, direction and execution of radio political programmes.

Keywords: comparative, audience, radio and politics.

JEL Classification: Y.

Cite as: Sale, M. A., Bappayo, A., Abubakar, A. (2018). Comparative Analysis of Audience Perception of Globe FM (98.5) and Bauchi Radio Corporation’s (BRC) Political Programs During the 2015 Presidential Election in Nigeria. SocioEconomic Challenges, 2(2), 19-31. DOI: 10.21272/sec.2(2).19-31.2018

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