The place of the activities coming from the market of the digital economy is inevitably similar to that which they occupied in the real activities of the traditional economy. By creating virtual links, the new economy creates an order of communication that structures relations with others and the relation to oneself in a new dynamic: the digital individual in the new interactions is reconstituted between a free and autonomous individual superimposed a virtual individual unified to a virtual world.
The new communication or digital mediation raises questions about the relationship between the individual and the digital, the new form of economy, that is, the individual imbued with digital mediation in the form of a new market for the structuring economy. The new form of communication in the new form of social (more subjective) and technical interaction imposed by the digital economy market deserves an analysis.
This analysis focuses on the characteristics of communication with the new order of mediation, the culture of the individual emerging in the culture of the flourishing economy through the digital market: the trilogy of communication with the Internet between individual, the digital and the economy.
Thus, this reflection leads us to the evidence of a new social and economic order in terms of behaviors, attitudes and social governance of the new social identity. To this, we retain a number of recommendations that deserve attention at the level of international, national, local and identities governance to ensure security, dynamism, an interactive and confident human network, a deployment of the ideal human of uniqueness by the virtual. Among the recommendations, we have: at the technical level, it is the use of the technical multilinguistic conversion of contents as a new market mediator tool and consequently of international and global social dialogue; at the political level, it is the acceptance of a new identity and security interface; at the moral level, it is the question of the censorship of the interfaces taking into account the variety of the users and sensitivities of the contents for each users.
Keywords: digital mediation, communication, digital economy, virtual, network.
JEL Classification: Z, Z1.
Cite as: Beyi, W. A. (2018). The Trilogy of a Digital Communication between the Real Man, His Digital Individual and the Market of the Digital Economy. SocioEconomic Challenges, 2(2), 66-74. DOI: 10.21272/sec.2(2).66-74.2018