Sheikh Mohammad Imran, ORCID: https://orcid.org/0000-0002-7372-9690
Lecturer of Department of Business Administration, BGMEA University of Fashion & Technology, Bangladesh
Nafisa Newaz, ORCID: https://orcid.org/0000-0001-7114-4392
Assistant Professor, Department of Business Administration, BGMEA University of Fashion & Technology, Bangladesh
Internet shopping has become a substantial phenomenon in rapidly growing world economy now-a-days. A significant number of entrepreneurs are now involving themselves on several F-commerce platforms (Facebook and commerce). During the era of covid epidemic, women from both working and non-working class intend to visit online sites for shopping to avoid social gathering and ensure proper health and hygiene factors. Moreover, there are notable emergence of supermarkets that offers superior customer services over the traditional marketplace. Nevertheless, in terms of shopping, few customers embrace bargaining while others are focusing on fixed price shop. This paper is aimed to demonstrate the behavioral differences between working and non-working women in case of shopping preference. The research design of this study was descriptive. Purposive sampling method has been used in collecting primary and secondary data. A structured questionnaire using five point Likert scale were used over the 100 respondents in Dhaka city. Statistical package for the social science (SPSS) 25.0 version software was used in data analysis. The result revealed that, working women prefer supermarket and brand shop. On the other hand, online shopping is becoming popular option as a time and energy saving opportunity. Therefore, it is recommended that business planners should focus the potential women customers, know their preference and attract them accordingly which may expand the horizon of business and marketplace.
Keywords: Internet shopping, Covid epidemic, fixed price mall, super shop, online shopping, behavioral differences, brand shop.
JEL Classification: M31, D11, L81.
Cite as: Imran, S. M., and Newaz, N. (2022). Women shopping preference in Bangladesh: Evidence from working and non-working women of Dhaka city. SocioEconomic Challenges, 6(4), 46-51. https://doi.org/10.21272/sec.6(4).46-51.2022
This work is licensed under a Creative Commons Attribution 4.0 International License
- Nations Encyclopedia, Bangladesh – Working conditions, World Bank (2000). World Development Indicators 2000. [Link].
- Zafarullah, H., & Nawaz, F. (2019). Pathways to women’s empowerment in Bangladesh: Employment and microfinance as interventions. Asian Education and Development Studies. Bangladesh Development Update: Building on Resilience. World Bank, Apr. 2018. [CrossRef].
- Rahman, K. M. (2013). Demographic and economic profile of women. Institutions Matter: State of Women in Bangladesh, 2013, 15-34. [Link].
- Roberts, M.L. and Wortzel, L.H. (1979). New life-style determinants of women’s food shopping behavior. The Journal of Marketing, 28-39. [CrossRef].
- Krogh, E., Hansen, T. N., Wendt, S., & Elkjaer, M. (2009). Promoting employment for women as a strategy for poverty reduction. Promoting Pro-Poor Growth, 133. [CrossRef].
- Dang, H. A. H., & Nguyen, C. V. (2021). Gender inequality during the COVID-19 pandemic: Income, expenditure, savings, and job loss. World Development, 140, 105-296. [CrossRef].
- Bangladesh Consumer Spending (2011-2020). Data | 2021-2023 Forecast, Trading Economics. [Link].
- Covid-19 and its economic toll on women: The story behind the numbers, Un women, September 16, 2020. [Link].
- Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of consumer research, 20(4), 644-656. [CrossRef].
- Melnyk, V., Van Osselaer, S. M., & Bijmolt, T. H. (2009). Are women more loyal customers than men? Gender differences in loyalty to firms and individual service providers. Journal of Marketing, 73(4), 82-96. [CrossRef].
- Jackson, V., Stoel, L., & Brantley, A. (2011). Mall attributes and shopping value: Differences by gender and generational cohort. Journal of retailing and consumer services, 18(1), 1-9. [CrossRef].
- Manchanda, R. (2010). A comparative study of compulsive buying behaviour between working and non-working women. Pragyaan, 27(28), 1. [Link].
- Silverstein, M. J., & Sayre, K. (2009). The female economy. Harvard business review, 87(9), 46-53. [Link].
- Bell, D. R., Ho, T. H., & Tang, C. S. (1998). Determining where to shop: Fixed and variable costs of shopping. Journal of marketing Research, 35(3), 352-369. [CrossRef].
- Hossain, M. S. (2021). Dimensions of F-commerce in Bangladesh: Scope, Challenges and Recommendations. [Link].