Розширена анотація українською мовою

В статті розглядаються ознаки лідерства, завдяки яким керівники та підприємці мають змогу розробляти автентичні стратегії, орієнтовані на корпоративну соціальну відповідальність, і сприяти стабільності розвитку своєї компанії. В статті здійснено узагальнення теоретичних основ, а також представлено емпіричний аналіз, в основі якого лежить якісний підхід та метод випадкового дослідження італійської компанії − Geico Spa. Ця компанія обрана як об’єкт дослідження, оскільки вона впроваджує передовий світовий досвід відносно побудови як моделі бізнесу, так і моделі лідерства. В статті охарактеризовано профіль компанії, бізнес-модель, управлінську та лідерську моделі, а також представлено параметри оцінювання персоналу підприємства, які включають такі критерії як технічна та професійна спроможність, орієнтація на результат, надійність, здатність аналізувати та синтезувати, перспективність, пристосовуваність, креативність, потенціал, амбіційність, корпоративний дух, етика, відповідальність, дисциплінованість, здатність працювати в команді, стресостійкість та ін. Результати дослідження засвідчили, що стиль лідерства призводить до створення бізнес-моделі, яка дозволяє працівникам реалізувати свій потенціал всередині та за межами компанії, а компанії − зростати та збільшувати свою конкурентоспроможність у всіх аспектах (економічному, фінансовому, соціальному, екологічному та етичному). Крім того, аналіз підтвердив, що драйвером стратегій корпоративної соціальної відповідальності та вдосконалення внутрішньої системи організації бізнес-процесів в компанії для досягнення нею сталого розвитку є так зване «добре управління». Стиль лідерства в межах концепції «доброго управління» спрямований на підтримання у працівників корпоративної лояльності, усвідомлення їх корисності для компанії, досягнення гармонії з внутрішніми і зовнішніми стейкхолдерами та навколишнім середовищем. Результати проведеного дослідження мають значення як для науки, так і для покращення практичних управлінських технологій в бізнесі. З одного боку, дослідження емпірично доводить та теоретично пояснює взаємозв’язок між автентичністю корпоративної соціальної відповідальності та внутрішньою мотивацією персоналу, харизматичністю та динамізмом лідерів компанії. З іншого боку, дослідження вказує на особливі чесноти, які дозволяють отримати доброчесні компетенції для покращення корпоративної соціальної відповідальності та стійкості компанії, які можуть бути розвинені через освітню та професійну практику. Таким чином, проведене дослідження допомагає покращити поширення сталого лідерства в реальних бізнес-контекстах, тим самим відкриваючи нові траєкторії для плідної конвергенції між теорією та практикою.

Ключові слова: автентичність, корпоративна соціальна відповідальність, цілісність, стійкість, доброчесна етика, доброчесне лідерство.

Класифікація JEL: M1, O1.

Цитувати як: Mara Del Baldo (2018). Shaping Virtues Leadership to Enhance Corporate Social Responsibility and Sustainability. Insights from a Case Study. Business Ethics and Leadership, 2(2), 32-48. DOI: 10.21272/bel.2(2).32-48.2018

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