Marketing and Management of Innovations

ISSN (print) – 2218-4511 

ISSN (online) – 2227-6718

Registered in the Media Registrants-Register

Identifier in the register: P30-0117 Decision dated August 31, 2023, No. 759

The language of publication is English. 

Issued 4 times a year (March, June, September, December) since 2010

Business Model: Golden Open Access | APC Policy

Editor-in-Chieff             View Editorial Board

Oleksii Lyulyov

Sumy State University | Ukraine

Volume 10 Issue 1, 2019

published on March 30, 2019

Maria Sahakyan, Arzik Suvaryan, Malgorzata Borkowska-Niszczota, Elzbieta Szymanska

The formation and development of tourist clusters: case of Poland and Armenia

Pages: 21-33

Muhammad Intisar Alam, Mohammad Omar Faruq, Mohammad Zahedul Alam, Mohammad Osman Gani

Branding initiatives in Higher Educational Institutions: current issues and research agenda

Pages: 34-45

Zoltan Bartha, Andrea S. Gubik, Gabor Rethi

Management of innovations in Hungarian HEIs: enhancing the Erasmus mobility programme

Pages: 84-95

Valentyn Rach, Olga Rossoshanska, Olena Medvedieva, Alona Yevdokymova

System modelling of development of innovative project-oriented enterprises

Pages: 105-131

Zenovii-Mykhailo Zadorozhnyi, Valentyna Yasyshena

Intangible assets as an accounting and management object

Pages: 132-142

Nduka Chinedum, Moguluwa Shedrack Chinwuba, Okocha Ebere Rejoice

Innovation in service quality measurement: a case of Nigerian healthcare sector

Pages: 143-150

Tatsiana Paskannaya, Galyna Shaban

Innovations in green logistics in smart cities: USA and EU experience

Pages: 173-181

Orlando Pereira, Maria Joao Raposo

Soft skills in knowledge-based economics

Pages: 182-195

Ogundare Jeremiah Ayodele, Idachaba Odekina Innocent, Sule Jaafaru Garba

Innovation as a mediating of relationship between internal and external environment in agribusiness performance

Pages: 196-207

Radovan Bacik, Lubomir Kmeco, Fedorko Richard, Maria Olearova, Martin Rigelsky

Marketing instrument of improving hotel management service: evidence of Visegrad group countries

Pages: 208-220

Jana Marie Safrankova, Martin Sikyr

Management and diversity management in SMEs in the Czech Republic

Pages: 221-228

Larysa Hrytsenko, Iryna Boiarko, Oleksiy Ryabenkov, Oksana Didenko

Assessment of the value loss risk in response to the enterprise’s innovative transformations

Pages: 229-237

Atis Verdenhofs, Tatjana Tambovceva

Evolution of customer segmentation in the era of Big Data

Pages: 238-243

Olga Farhshatova, Sergey Zaharov, Mykhaylo Vereskun, Valeriia Kolosok

Formation of competitive advantages of the enterprise based on adaptive management

Pages: 244-256