Розширена анотація українською мовою

У статті розкрито місію та цілі маркетингового менеджменту на підприємствах лісового господарства в умовах ринкової економіки та з урахуванням об’єктивної необхідності екологізації суспільного розвитку. Охарактеризовано передумови ефективної реалізації цілей маркетингового менеджменту на підприємствах лісового господарства.  

Ключові слова: маркетинговий менеджмент, місія та цілі, підприємства лісового господарства, екологізація суспільного розвитку.

Класифікація JEL: L73, M21, M31.

Цитувати як: Pavlishchuk, O. (2013). Goals of marketing management at forestry enterprises and conditions of their efficient implementation in modern economic system. Marketing and Management of Innovations, 4, 304-313. https://doi.org/10.21272/mmi.2013.4-29

Ця стаття публікуються за ліцензією Creative Commons Attribution International License

Список використаних джерел

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