Розширена анотація українською мовою

Вагома роль в започаткуванні та розширенні бізнесу суб’єктами малого та середнього підприємництва належить мікрофінансовим організаціям, які пропонують спеціальні програми мікрокредитування та надають додаткові послуги з розвитку їх бізнесу (навчання управлінським та професійним навичкам, консультування у сфері маркетингу, отримання доступу до технологій тощо). Крім цього, мікрофінансові організації здійснюють правове і інформаційне консультування власників малого та середнього бізнесу та їх контрагентів. Основною метою дослідження є визначення основних факторів, що підсилюють міжособистісні відносини між консультантом (мікрофінансовою організацією) та клієнтом (суб’єктом малого та середнього підприємництва), які призводять до посилення їх співпраці в межах спільного виробництва. Вихідні дані для дослідження сформовано на основі результатів анкетування представників шести мікрофінансових організацій у Шрі-Ланці. Встановлено, що до найбільш значимих факторів впливу на розвиток міжособистісних відносин між консультантом та клієнтом у рамках реалізації спільного виробництва варто віднести: надання якісних, професійних та дієвих консультаційних послуг мікрофінансовою організацією, зовнішню схожість (використання дрес-коду), використання єдиного підходу до вирішення ключових питань їх розвитку. Обґрунтовано, що мікрофінансові організації повинні мінімізувати роль посередника у стягненні боргів з представників малого та середнього бізнесу, оскільки це здійснює деструктивний вплив на організацію їх відносин. У статті доведено, що удосконалення міжособистісних відносин дозволить створити принципово нові умови для розвитку підприємництва, яке орієнтуватиме на виробництво власної конкурентоспроможної продукції, адекватної світовим стандартам. Лише у такий спосіб можна прискорити процес просування економіки по шляху інноваційно-інвестиційного розвитку.

Ключові слова: міжособистісні відносини, спільне виробництво, консультування, мікрофінансування, послуги з розвитку бізнесу (BDS).

Класифікація JEL: M10.

Цитувати як: Abeysekera, R. (2020). Co-Production Related To Business Counselling in Microfinance Sector As A Demonstration Of Globalization And Social Cooperation: An Interpersonal Relationship Approach. SocioEconomic Challenges, 4(2), 56-66. https://doi.org/10.21272/sec.4(2).56-66.2020.

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